Bruegger's Bottomless Mug Club Brews Year-Round Savings

October 30, 2009

Unlimited Coffee Club Lets Coffee Lovers Pay Flat Rate, Fill Up for Less

DALLAS, TX, October 30, 2009 /24-7PressRelease/ -- The sluggish economy has many Americans watching their budgets and curbing luxuries like $3 to $5 trips to the local coffee shop. With the return of Bruegger's Bottomless Mug Club, coffee (and tea and soda) lovers can save big bucks while still satisfying those cravings.

Bruegger's Bottomless Mug Club allows unlimited refills of Green Mountain Coffee , tea or soda from the time of purchase through December 31, 2010, at participating Bruegger's bakery locations. Available starting October 28, 2009 while supplies last, the mugs, cards or keytags start the savings for guests as soon as they're purchased. Prices average about $139 depending on the location. Participants can realize hundreds of dollars in savings during the year.

"Our Bottomless Mugs are a very popular item with our guests, because of their convenience and incredible value," said Bruegger's CEO Jim Greco. "We've seen participation increase every year as guests make the most of their budgets while still treating themselves."

Bruegger's Bottomless Mugs made their national debut in 2004 and feature a new design each year. This year, the sturdy mug features a stainless steel finish. Keytags and cards offer a convenient alternative.

About Bruegger's Enterprises, Inc.
Bruegger's Enterprises, Inc., an affiliate of Sun Capital Partners, Inc., is a leader in the fast casual restaurant segment. In its 290 locations in 24 states and the District of Columbia, Bruegger's is dedicated to serving delicious, authentically made food that brings guests back again and again. Famous for genuine New York-style bagels baked fresh throughout the day, Bruegger's also bakes an array of fresh breads on site including honey wheat and hearty white. Guests can chose a variety of menu items, all free of trans-fats, that include unique cream cheese flavors, breakfast sandwiches, hand-tossed salads, hearty soups, sandwiches, panini and desserts. Every day the neighborhood bakery features a Fair Trade Certified coffee from Green Mountain Coffee with a frequently changing menu reflecting seasonal and geographical specialties. Founded in 1983, Bruegger's is headquartered in Burlington, Vermont and supports its neighbors in every community it serves. For more information, please visit http://www.brueggers.com or become a fan on Facebook at http://www.facebook.com/brueggers.

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